How to build a killer barbershop website

Marketing Aug 24, 2025

One of the oldest and most enduring types of businesses is the grooming salon or barbershop. Even after the pandemic ended, this industry survived very well, and people returned to local shops for their usual manicure, pedicure, massage, haircut, etc. The only change that has made the grooming business better is the addition of an online presence. As the world has moved onto the Internet, creating a website for a barbershop turned out to be an excellent way for owners to attract new clients and market their services.

As per a recent report, the barbering market is the fastest-growing in the United States. The male grooming is estimated to be around a $40 billion business. So whether you are a newbie or a seasoned entrepreneur looking to create a mobile-responsive barbershop website, then we have got you covered.

Why a strong website matters

Before we dive into the steps of starting your website, let us understand a little about why you need one. Since the barbering landscape has become quite competitive, owners need to take every advantage they can find, beginning with the highly influential world of digital marketing. A successful online presence not only captures the consumers' attention but also provides them with essential information about the business, makes appointment bookings easy to manage, showcases the services listing, and markets the shops through customer testimonials.

Key benefits

Some of the main advantages of a well-designed, user-friendly salon website are:

Marketing and brand awareness. A powerful tool for brand building and marketing. It lets a barbershop define its identity, engage with clients, and promote offers. Also, it establishes the outlet as a trusted name in the community.

Visibility. With the help of SEO, any online business can drastically increase its presence and visibility. This is vital as the target audience looks for services through online search engines, and a well-optimised website will rank higher on SERPs, ensuring good viewership.

Showcasing services and talent. Gone are the days when word of mouth and newspaper advertising were the only ways to get clients. Today, a website does the same thing at a fraction of the cost and manages to reach a larger audience. By displaying all the services and highlighting the talent of your staff, you help drive potential customers. They also help build trust in the brand and highlight the business' expertise.

Consumer convenience. Adding an online booking system to your barbershop website can offer a lot of convenience not only to you but also to the clients. They assist in streamlining the appointment process, reducing booking errors, and making it easy for customers to find a comfortable time slot that enhances their overall experience.

Competitive edge. Since this business is a booming one, there is also a lot of competition. A professional website can help any barbershop get a competitive edge in its locality without spending a lot of money or making too much effort.

Building consumer relations. Last but not least, a website fosters long-term relationships with consumers by giving them regular updates, offering them promo codes, and keeping them informed about new services. They are an amazing tool for creating and maintaining a loyal customer base.

Essential features of a barbershop website

Every owner needs to understand that a barbershop website is a digital storefront that assists in maintaining a professional online presence of the business. It is made for providing convenience for clients by giving them easy access to services and keeping them apprised about special offers or new promotions. To achieve all this, a website requires certain essential features like a gallery with hairstyles, a homepage with user-friendly navigation, hairstylists’ profiles, pricing of the services, and appointment booking. Let us look at the top seven important elements that every barbershop website should have:

This is not only specific to a barbershop website, but any online business. A user-friendly design makes the target audience’s sales journey smooth and non-complicated, increasing the chances of a conversion. One of the integral parts to include in the layout is headers and footers. They not only help improve the navigation of the homepage, but also provide concise information about the company, support the brand name, and improve conversions with CTAs.

For context, a header should contain identity elements like colors, shop names, logo, etc, and navigational options such as login, search bar, etc. A footer should include CTAs, contact information, internal links, and other pages' data in an aesthetically pleasing manner.

Since a customer is not looking for complicated information on a salon website, keeping it minimalistic, precise, and easy to navigate will ensure better accessibility and higher consumer engagement.

2. High-quality visuals and gallery

As the saying goes, a picture is worth a thousand words; this has never been truer than in the case of the barbershop business. Having a photo gallery highlighting the work of the stylist can help attract customers faster to the shop. They not only display the services, but also demonstrate the skill of the team. Make sure that the images and videos are high-quality and authentic. Do not take visuals from online platforms like Unsplash or iStock, either hire a professional or look through some YouTube tutorials on how to click great pictures. Combining the above with happy client testimonials will build trust for the brand and encourage new customers to also make an appointment.

3. Mobile responsiveness

Gone are the days when a target audience accesses a website through a desktop. The world now revolves around a mobile device or a tablet, especially among the younger generation of people. According to an older statistic, 72% of the global online sales were conducted through mobile devices in 2023. If you want newer information, the January 2025 research states that over 62% of total website traffic came from smartphones. This should tell any barbershop owner that if their website is not mobile responsive, they have a huge risk of losing a large portion of their customers.

Here are some quick tips to make sure this mistake does not happen:

The webpages need an intuitive design that adapts automatically to different screen sizes and resolutions. One way to achieve this is to choose a website builder that supports responsive design. For example, all websites built with SpreadSimple have a responsive design by default and always look good on mobile.
Consider improving your website’s loading speed and performance by minimizing HTML, JS, and CSS codes.
You should reduce the sizes of images and videos to make them load faster on mobile devices.
We suggest simplifying the overall website navigation for mobile users.
Choose appropriate font types and sizes that are readable on mobile phones without zooming.
Make sure that the videos on your site are smartphone-compatible.

4. Online appointment booking integration

Having an online appointment booking integration on the website is an extremely important feature for the barbershop business. It allows customers a convenient way to schedule appointments at any time without calling the outlet. Including certain aspects, such as email confirmations or reminder text messages, can add a personalized touch and make the consumer feel appreciated. This also helps the company reschedule appointments, avoid loss of customers due to cancellations, boost engagement and satisfaction rating, and keep operations running smoothly. Besides the seamless experiences, it also reduces the workload on service staff.

5. Clear CTAs and contact info

The heart of any barbershop is its service menu. Customers need to know exactly what is being offered by the business and at what price. But above all, the services need to be accompanied by a CTA(call to action) button. These little icons work as a tour guide to nudge a potential client into action and booking an appointment or signing up for a subscription. A good CTA is concise, clear, and placed in a compelling spot to be conveniently noticeable, but still not feel pushy. Think of them as digital salespeople who engage with the audience and steer them towards the business. Some examples of these are Learn More, Book an Appointment, or Subscribe to our newsletter.

Besides the CTAs, there should also be a dedicated Contact Us icon. This web page contains the shop’s phone number, address, email, work timings, and contact form. You can also embed a Google Maps spot to make it easier for clients to find the company. The web page removes all obstacles between the potential customer and a paying consumer.

6. Staff profiles and testimonials

A very important feature of a salon website is the web page that displays the hairstylist or barbers’ profiles. Each and every team member of the shop has a unique skill, expertise, and experience to share. Adding their information on the online platform brings a personal human touch to the website. This, in turn, helps connect with the client and make them feel attached to the person behind the scissors. Some of the effective bios should include the barber’s specialties, experiences, personal stories, hobbies, and some fun facts. It helps establish a sense of familiarity between the team and the customer, making them more likely to return.

Another great addition to the website is pairing the bio data with customer testimonials. These work like gold mines in the industry, as genuine reviews from satisfied consumers give the brand credibility and authenticity. Make sure that the highlighted testimonials sound natural, highlight the different services, and are not overly polished. Remember, honesty is the best policy.

7. SEO optimization (on-page, local SEO)

Search engine optimization (SEO) enhances a website’s ranking on the search engine results page (SERP). Getting customers through paid advertisement is good, but nothing beats the flow of organic traffic that comes from great SEO analytical tools. By using well-structured modifications such as keyword integration into content, metadata practices, alt-tags, load speed, etc, a barbeshop website can organically rank higher on Google and other platform pages. Studies have shown that a user-friendly website with a structured layout, keyword-rich content, and fast loading time will perform well on Google’s search results page over time. There are also other factors to consider, like user experience, conversion rate, crawlability, and bounce rate, as they also directly affect the SERP results.

We will cover these in detail ahead, so stay tuned.

Design inspiration & best practices

If you are new and starting a barbershop website for the first time, we recommend taking design inspiration from established brands from all across the globe. When we say this, we do not mean just copying and pasting what you think an online storefront should look like, name, but carefully studying the positives and negatives of successful businesses and adopting the right ideas from them. Let us look at a few real-world examples:

1. Maverick Barber Studio, Ontario, Canada

We start off with a contemporary yet refined barbershop website called Maverick Barber Studio. Located in Ontario, Canada, it possesses an easy-to-understand layout with clear CTAs placed at the right spots. The design follows a linear pattern that perfectly allows users to navigate the web pages without being burdened by too much unnecessary information, yet at the same time delivers all the data needed to make an appointment. It is a very good example of a shop adding an online platform to its grooming services.

2. Truefitt&Hill Barbershop, St. James, London

Established way back in 1805, Truefitt & Hill is the oldest barbershop in the world, but its website is quite modern in design with classy influences. The online platform reimagines the original vision of the place and translates it into a vintage vibe to suit the present-day needs. The homepage displays old sketches describing the historic heritage of the shop, while side by side, we see all the services and products offered by the company. If you are going for a vintage style, taking ideas from them would be useful for you.

3. Wayward Barbershop

Another Ontario-based grooming salon called Wayward barbeshop is a worthy mention on this list, as it happens to be an excellent example of good website design. The online space looks like a cozy setting created to make visitors feel at home. The service information is clear and concise, while also being aesthetically pleasing to look at. They use a video in the background of the homepage, which brings their brand to life. Overall, it is a lovely instance of making an online platform that stands out, is easy to navigate, and is a breeze when booking appointments.

4. B&H Barber Shop

Situated in the East Village in New York City, B&H Barber Shop is a great example of a timeless retro-style grooming salon website. The main web page starts with a charismatic image of a gentleman in an excellent trimmed beard, with a well-placed CTA. Immediately after, the next line consists of all the services information along with the pricing details, followed by a description of the shop. Finally, the page moves onto client testimonials, hours of operation data, social media links, and map location. The entire website, from start to finish, is perfectly designed to get the message across quickly and efficiently.

5. Barbon’s Barbershop

For the last example, we go to Barbon’s Barbershop in Austin, Texas. It aims to create a community vibe that is a lovely instance of a classic neighborhood salon. They mostly focus on using visual elements to highlight their spot, with high-quality images, social media links, and hairstylists’ bios, along with pictures. It is an informal and powerful online presence that delivers without doing anything fancy or over the top.

Design styles by shop type (modern, vintage, hipster)

A barbershop’s website design should reflect its brand identity, target customers, and services offered. Here are some pointers to keep in mind:

If the salon has an old school vibe to it, then the web pages should also use a vintage font, black-and-white images, and a clear linear layout. This way, they subtly reinforce the traditional services like beard trims, haircuts, and straight razor shaves without being too obvious.
Using the same logic, a modern establishment would need sleek and contemporary elements that are bold, vibrant, and colorful in design. They should incorporate high-quality pictures that highlight trendy haircuts, styling services, and grooming products.
Finally, a hipster spot needs a creative outlook elevated by using artistic visual elements, quirky and unique fonts, as well as a mix of vintage a modern designs.

Branding themes

We understand that taking the first step may feel daunting to many, but looking at the above examples should be an excellent start to your journey. Here are some branding themes to pay attention to when designing the barbershop website.

Visual impression – The use of fonts, colors, and images should immediately let the visitor know what they have landed on. It should be consistent with the brick-and-mortar store so that the online and offline are aligned. This helps resonate with the target audiences.
Clear call-to-action – We know it might be repetitive to hear, but well-placed CTAs can work wonders for the grooming business. Appointment scheduling is the main goal of an online storefront for the barbershop business.
Contact Information – The contact data should be immediately available on the homepage, along with locations, hours of operation, and phone number or live chat. This is mostly the reason any potential customers click on the website in the first place.
Use the content smartly – Using keyword-rich content will not only help you rank better on search engines, but also resonate well with the target audiences. Include specific web pages showcasing the key services offered by the business.

We hope the above visual examples of top barbershop websites will inspire you in the right direction and help you take action today.

Technical SEO & usability

Two extremely important aspects for any online presence are technical SEO and usability. The former deals with technical aspects of a website that affect the search engine rankings and its overall performance, while the latter focuses on user engagement with the online store. Both are crucial for creating a successful barbershop website as they not only help attract, but also retain customers. To achieve these, a website’s backend infrastructure and code need to be optimized, which in turn will improve its search engine ranking and usability. Let us dive into it further:

1. Keyword integration in titles, headers, and alt‑tags

Keyword integration in titles and headers is crucial for barbershop websites as it helps potential clients find the outlet and locate the business. As we know, the internet is massive, and a good keyword analysis ensures adding the right terminology that will resonate with the target audience.

For instance, take title tags – they are HTML elements that give a web page its name. They act as an important SEO tool, as they summarise to both visitors and search engines what the page content is all about. Some of the key points to keep in mind when developing title tags are to have them under 60 characters, include focused keywords in them without using caps, and make sure to add the brand name while making them unique and descriptive.

The same goes for image alt-tags, with one difference that they should be shorter than 125 characters.

2. Meta‑data best practices

Meta-data are short page descriptions that appear under the title on the search results page. They are concise but vivid explanations that expand on the title tags and summarize the content in a few lines. This tells the users why they should click and read your information instead of some other business’s web page. Some ways to make a good meta description are:

Keep it under 160 characters.
Incorporate your entire keyword or keyword phrase.
Avoid using alphanumeric characters like &, +, or –.
Try to use compelling and relevant sentences.

Though meta descriptions are not an official ranking factor for search engines, they can influence whether your web page is clicked on or not. Therefore, it is very important when applying on-page SEO.

3. Speed, responsiveness, schema (local/business)

Search engines' algorithm penalizes slow-loading web pages by giving them a lower ranking. This makes website load speeds an important factor, as it helps keep the bounce rate low. It has been observed that 47% of web surfers expect a page to load in 2 seconds, and 40% of them will leave after the 3rd second. So, ensuring that the barbershop website loads quickly, whether on mobile devices or desktops, is extremely crucial for a high rank when it comes to on-page SEO. Business owners can check their website's speed anytime using Google's PageSpeed Insights tool.

The next important factor to consider is responsiveness. It is a design element that ensures web pages display properly on any device, be it mobile, tablet, or desktop. This also happens to be a crucial SEO factor, as Google has started favoring business websites that are optimized for faster loading and better display on smartphones. So it is important to make your theme, design, website hosting service, and content layout in a mobile-friendly manner. A quick way to achieve this is to use software like SpreadSimple to create the online platform for your barbershop.

Schema markup is a method of coding that helps impact how your web pages are visible on search engines. It helps platforms such as Google read and understand your content, as well as embedded qualities like rich snippets, on your website. They consist of HTML tags that are incorporated into your platform’s code and primarily are of two types: JSON-LD and microdata. There are two ways to include schema markup: you can either write it yourself or use a plugin like Yoast to create it for you.

4. Booking software integration and UX flows

As we mentioned before, an online booking system is one of the most crucial features of a barbershop website. Not only does it allow customers to schedule appointments at any time, but it also ensures quick service and allows for smoother operations. This cannot be done directly on the website; hence, a booking software integration is required. This process refers to connecting an application like Google Forms or Calendly to the web pages to streamline operations and automate tasks. Since it directly affects user experience, it also becomes an SEO factor that affects the search engine rankings.

The other part of this happens to be UX flows or user flows. It is the visual representation of the sales journey a website visitor takes to complete a task on an online platform, like making a booking appointment. This flow chart helps map out a user’s journey from the homepage to the final interaction, including potential actions, decision factors, and steps taken. They serve as a means to improve overall customer engagement, thus affecting SERP ranking.

SEO covers an extremely wide range of factors and also happens to be an ongoing process. If a barbershop owner wants to get a much deeper understanding of this, they should check out our other articles on the subject – SEO Maintenance Checklist for Better Rankings & Top 9 SEO Practices in 2024: Boost Your Traffic.

How to build it

Since we have nearly everything ready to build a barbershop website, it is time for the owner to decide on the approach they would take. Either they can hire a developer and manage every aspect of the online storefront, while also learning a little bit of coding, or they can check out an easy no-code website. A few things to keep in mind when choosing the software are to make sure they have in-built marketing tools, easy integration with booking applications and analytical tools, an array of templates and designs, as well as a user-friendly interface.

If you are new to the online market, we advise checking out SpreadSimple. It is a powerful application that creates a feature-rich website using just Google Sheets. The spreadsheet works as a CMS for the website, which means you can update your content information in just a few clicks by editing your sheet. Above that, this website builder is perfect for a barbershop business, thanks to its customizable template tailored made for the salon industry. The platform also provides a host of valuable features needed for growing your business, including inbuilt templates with different design choices to match your brand identity, no maintenance costs as the backend team handles bug fixes, compatibility checks, etc; a user-friendly interface that anyone with no knowledge of coding can handle; and multiple payment portal options like PayPal, Google Pay, and Stripe.

Step-by-step process

With an application like SpreaSimple, there is no need for coding skills or design experience to launch a barbershop website. Just follow these simple steps to get your online storefront up and running in no time:

1. Sign in with your Google account – Go to SpreadSimple and sign in using your Google account. No need to create a new profile — it's quick, secure, and hassle-free.

2. Choose the Barbershop template – Pick the ready-made template provided on the platform. It is designed to specifically cater to the salon business and comes with all the key features you would need, like appointment booking with Calendly, hairstylist bios, pricing information, images of hairstyles or beard trims, and much more.

3. Add your data via Google Sheets – Once a template has been selected, a connected Google Sheet will be created automatically. Use it to add your shop location, pricing, schedules, timings, team bios, and service descriptions. Even if you do not finish this, updating the web pages later is going to be quite easy and simple as well.

4. Customize the website’s design – Next, move to the editor and adjust the site’s layout, colors, fonts, design, and images to match your shop’s style. Upload real photos of the salon and team, as authenticity matters. Without needing any technical knowledge, you can personalize everything on the website.

5. Connect a custom domain – Having a custom domain like neighborhoodsalon.com can give the business a professional first impression. It helps clients find and trust your shop online. The process to set up a custom domain in SpreadSimple is simple. Just follow our guide on how to choose a perfect domain name for your site, and watch this video to learn how to purchase and set up a custom domain.

7. Set up a payment system – SpreadSimple supports integration with payment tools, so clients can book and pay for the services in advance on the website. This makes scheduling frictionless and saves administrative time.

8. Hit publish – Now that everything looks good, hit Publish and watch your barbershop website come alive. You now have a fast, functional website that’s easy to manage and built to convert visitors into paying customers.

Cost Estimates & ROI

Let us come to the most pertinent question: how much does it cost to make a barbershop website? Though this depends on several factors, such as the type of design you are hoping to achieve, the number of web pages in the website, the level of customization an owner is looking for, and whether the business is hiring a web development team or using no-code website builders.

The cost for a basic website can range from a few hundred dollars to well over $3,000 for a sophisticated, fully customizable website. If a barbershop owner is just stepping into the online space for the first time, we advise going for a good basic template that covers most of the essential features mentioned above. The cost can range between $500 – $1500. This will include a booking system integration, photo gallery, social media integration, contact data, and hosting expenses. The higher side is due to the ongoing expenses of SEO, new content creation, blog posting, social media feed updation, etc.

Expected benefits: client acquisition, retention, revenue growth

The above number may seem daunting to some entrepreneurs, but it also comes with a lot of benefits that take a little time to show up. In financial terms, the return on investment that a barbaehsop can expect from a website is client acquisition, better customer engagement and retention, brand building, revenue growth through conversions, and cost-effective marketing and promotions.

To make sure that you do not go overboard with your cost, here are some budgeting tips:

Prioritize only essential features – Do not get carried away by fancy ideas, just stick to the above-mentioned features that are crucial for the business growth.
Go for a customizable in-built template option – Like we mentioned, a no-code website builder like SpreadSimple is an amazing tool for a cost-effective barbershop website, as they come with a sleek, user-friendly template design.
Compare different platform prices – Always browse through different quotes from multiple website builders and designers before making the purchase. Always give their free trial a try to see if this application caters to your needs and services.
Take ongoing costs into consideration – Make sure to budget in the ongoing expenses like updates, potential marketing pricing, and maintenance costs.

Conclusion & Next Steps

We feel a barbershop business needs a compelling and interactive website to stay connected with its existing clients in modern times. The benefits of having an online presence are clear and numerous. From new customer acquisition to enhanced visibility, a website happens to be an indispensable tool in today’s digital age. By following the step-by-step guidelines in this article, you can launch a functional and attractive website in no time and establish a robust online presence. Just click below on the link and get started today to reap the rewards.